Sevilla space for design and creativity

Yesterday, 27th-awaited event took place on "Sevilla space for design and creativity." The environment, the brand new building CREA, the speakers: Microsoft, Autodesk, Lectra, Solidworks, Origin, UGS, Golden Mac, Apple, Indian, HP or Artenet.

Under these premises had hoped a meeting of collaboration and exchange, in presentations and panel discussions useful participatory. The result was another, the speakers were mostly commercial encorbatados directors or managers removed from the theory and practice of design. On that day we saw as the rapporteur of Microsoft even launched its new OS, as 90% used a PowerPoint done in the AVE in a portable and fast running short of content design and even spelling.

Each presented its software and / or service giving way to his competitor who was defending his own with varying degrees of passion. The audience had to wait overnight to the penultimate round table for the hand of genuine and creative designers saw something interesting.

A young student, Javier Canton, Microsoft showed us a scholarship by the XNA technology for the creation and development of video games for the PC or Xbox.

Javier López showed us how his work for Indra was pleasantly changed since the advent of the suite Microsoft Expression, especially Blend. This software creates user interfaces almost unbelievable without the need to use code, watch Flash!

Eva Sanchez, companion of power, showed us two of his works of his company, Media Create, two CD's for the dissemination of the Sagrada Familia by Gaudi and the Alhambra, jobs where the application of a studied design prevailed on the technology used . Both works are available in http://www.arsvirtual.com/ of the Telefonica Foundation.

The representative of Adobe did not appear, nor knew of his excuse, imagine that estba in the presentation in Madrid of the CS3, the unfortunate coincidence.

In the Hall of Technology, Artenet out its private courses, the course of Photoshop was the most sought but which drew my attention was a way to "production and creation of Hip Hop." I asked a Celia, also partner of the faculty and these courses have been widely accepted in Madrid, so you know, if you are looking for expertise ...

At the lunch were able to discuss with colleagues the lack of standards in these organizations. Many times I heard "Better this than nothing", since this blog applaud the initiative and urge the organizers that in the next few days has really thread in the papers, if we talk about design and creativity, let the Hall, coffee and lunch for establishing trade agreements and conferences to educate the players and experts to the public.

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