Interview with founder Niklas Gustafson conZumo.com
Add Comment | July 07, 2008
A few days ago wrote an article about an online business success, Conzumo.com, an online store specializing in the sale of complementary products for printers.
Its creator, Niklas Gustafson, has kindly giving me this interesting interview:
A little background on where and how did the idea?
After seeing the growing success of electronic commerce in northern Europe and the U.S., and especially with consumer products that I thought was only a matter of time that began to take off in Spain. At the end of 2004 we began to prepare the launch of Conzumo.com.
How disteis you to know? What actions have you worked and marketing work better?
From the first moment, we were lucky enough to generate a great interest in various media, especially those engaged in economic and technological issues. Over time, our customers have been recommending it to others. That has helped us to let us know. What works best is the accumulation of various marketing techniques, I do not think it has a magic formula, but the combination of various campaigns such as AdWords, viral marketing, banners, affiliates, email marketing, radio, newspapers, etc..
