Interview with founder Niklas Gustafson conZumo.com

Add comment | July 07, 2008

A few days ago he wrote an article about an online business success, Conzumo.com, an online retailer specializing in the sale of complementary products for computer printers.

Its creator, Niklas Gustafson, has kindly giving me this interesting interview:

A bit of background on where and how did the idea?

After noting the growing success of e-commerce in northern Europe and the U.S., and especially with consumer products thought it was only a matter of time that began to take off in Spain. At the end of 2004 we began to prepare the launch of Conzumo.com.

How do you disteis to know? What actions have you worked and marketing work better?

From the first moment, we have been lucky enough to generate much interest in various media, especially those engaged in economic and technological issues. Over time, our own customers we have been recommending it to others. That has helped us to let us know. What works best is the accumulation of various marketing techniques, I do not think it has a magic formula but the combination of various campaigns such as AdWords, viral marketing, banners, affiliates, email marketing, radio, newspapers, etc..

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